Procter and Gamble wants to trademark LOL

 · Instead, they want simplicity. The study found 90% of millennials like when a brand’s message matches its actions. So good luck, P&G. LMK how the LOLs and OMGs work out for you.

24/08/2018 · Acronym-heavy news reports are proliferating after a recent development regarding Procter & Gamble. Ad Age reports that the consumer-goods behemoth has put ...

23/08/2018 · Procter and Gamble wants to trademark three-letter acronyms including 'LOL' and 'WTF' to use in an unlikely category: dishwashing detergents and soap.

 · Procter and Gamble wants to trademark three-letter acronyms including 'LOL' and 'WTF' to use in an unlikely category: dishwashing detergents and soap.

To paraphrase Amy Poehler in the 2004 classic Mean Girls, Procter & Gamble doesn’t want to just make regular cleaning products, it wants to make cool cleaning products.

Procter & Gamble has filed trademark applications for a number of popular and widely used internet acronyms, including LOL and WTF. The consumer products group, which ...

The household goods firm is set to brand its products with popular SMS acronyms to appeal to a younger audience.

Procter & Gamble has been contacted for comment. • This article was amended on 4 and 12 September 2018 to amend details about trademarks relating to the yellow smiley face.

Procter & Gamble has applied to trademark acronyms that are common in text speak. If successful, terms including "LOL" (Laugh Out Loud), "NBD" (No Big Deal) and even WTF (too rude to spell out here) could be used to market products. The global household products company applied to use the acronyms in soap, detergents and air fresheners.

(That means to be decided, in case you didn’t know. If you want an extensive list of online acronyms to make puns with, you can find one here.) According to Ad Age, the US Patent and Trademark Office has requested clarification regarding the applications, and P&G has until January to respond.